Improve Your Conversion Rate With an Online Sales Silo
You are probably wondering what an online sales silo is and exactly why you want to create one. In years past sales and marketing experts told us to develop a sales or marketing funnel. You dump all of your prospects into a wide funnel and a number would drop out from the bottom of the funnel that may possibly turn into customers. The online sales silo requires another approach. Employing the ability of the searchengines, you shed highly targeted prospects to some silo instead of a funnel. Once they’re in the silo, you’re able to lead them right to the product or service they were searching for and sell them.
Exactly why does the web clickfunnels pricing discount earnings silo work so well? In the present society most of us have exactly the very same issues, shortage of time and too much to do. We’re our attention spans are measured in moments. By way of example, recent studies indicate that when individuals visit a new web site we pick over 3 minutes if we will stay. In the event the graphics load too slowlywe do not enjoy the colors or fonts, or even if we do not find what we’re looking for in 3 seconds we leave that internet site and move on to the next. We’re a society which thrives on instant gratification because our time is more precious and we have a million other items on our mind.
Whenever you do a Google search you’re seeking to fix a issue or else you are looking for some form of amusement or pleasure. If your prospect has a challenge they desire to have an answer instantly. They key in a keyword phrase and they land onto your page where they find your goods or service that surpasses their problem. They complete their buy and it is a win-win for the two of you.
Sounds simple does not it? Then why doesn’t it always work like that? Because once they type a key word term they’re looking to property on a page which contains those keywords and also a solution to their problem. When they type”lower back pain” in Google, they want to land onto a webpage that provides a solution with their back pain. When they land to a chiropractor’s home page with beautiful colors, holistic music playing in the background and a picture of him holding a model back , they get frustrated and click away.
When somebody searches for”lower back pain” their back hurts and they want to land on a page that informs them the way they be rid of the”back pain”. They don’t really care what’s causing it and how qualified that the chiropractor is. They desire their”lower back pain” to evaporate now!
Once you create an online sales silo you make a process which may take them by the hands and lead them straight to exactly what they truly are looking for. Imagine walking to wal mart and the greeter asks you what you are searching for. You say you’re on the lookout for a brand new set of sneakers and he takes you by the hand and goes straight to the running shoes. He does not’ take you nearby the shoe section. He doesn’t take you to the apparel shoes or the casual shoes. He takes you right to the sneakers. No distractions. No confusion. Instant gratification.
Putting your web site into an online product sales silo is really a very simple process. Utilizing this procedure will enhance your conversion rate, increase user satisfaction, increase your repeat visitor rate and improve your bottom line.
Phase 1 – Identify what action you would like the potential to shoot. Do you want to collect their contact information so that you may contact them? Would you like to sell them something immediately? Decide whether your objective will be lead creation or to complete an ecommerce transaction.
Stage 2 – Identify the key words and keyword phrases that best describe your service or product. Imagine your prospect hunting Google and you would like them to property in your website. What keywords would they want to find you?
Step 3 – Create separate landing pages on your site for every keyword phrase. This webpage should contain only information about this particular keyword phrase. If the key word term is”spine pain” the webpage should just contain details about solving back pain. Keep the reader focused on lower back pain and do not distract them with other services you provide.
The landing page should have a compelling headline which contains the keyword phrase like”7 Ways to Eliminate Lower Back Pain Immediately”. The search engines like headlines with key word phrases. Your content should also contain the keyword term to help keep the reader focused on what they’re looking for.
Stay focused on one keyword or topic per page. In the event that you also talk about the way it is possible to solve foot pain on precisely the exact same page, they’ll become distracted and forget in their back pain. Remember to take them by the hand and lead them straight to the solution their looking for.
Measure 4 – Make it effortless for them to complete the transaction. If you should be collecting leads subsequently produce the contact form short and simple to finish. Provide them with a free report, free consultation or any other compelling reason behind them for you their contact info. If you should be attempting to sell them something, create the Buy button clear and visible. Also make the checkout process very simple to finish.
Step 5 – Give them a good way to get in touch with you if they have difficulty or questions on the website. Insert your telephone number along with an email to the landing page so that they are easily able to contact you.
This adds authenticity to your website and shows visitors that you’re a genuine company providing quality products and services.
Step 7 – followup the trade with a collection of e mails. The very first email needs to be a”thanks” email with the particulars of the transaction. Thank them for signing up for the newsletter and also inform them how to download their free report. If they purchased a product, thank them for their purchase and also provide them some tips how they could best use the product. Follow up with a message every other day for a week providing them with additional information about your services and products, and direct lead them to your web site for more information.